Mens Streetwear Concept FW18

TREND

UTILITARIAN LOGOMANIA

A fusion of two coming trends for mens streetwear FW18 season

RESEARCH

COLOR

For the color exploration I’ve used color trend called STREET BEAT proposed by DESIGN OPTIONS, Southern California based color and Lifestyle trend forecasters. They have been successfully predicting colors that retail in the American marketplace for 25 years. design-options.com

POCKETS EXPLORATION

Before I’ve started working on actual apparel, I’ve decided to explore different types of pockets using logo as key design element.

APPAREL DESIGN

Collection of mens streetwear apparel designed in Illustrator.

TECH PACK

Technical Packet for one of the designs

URBAN SWEATER